Article Marketing Review – Part 1 – Unbiased Commentary Or Promotional Propaganda

Using article marketing as the core of your online marketing strategy can produce a return on investment an order of magnitude greater than SEO, search engine marketing or pay per click investments. Reviews of article marketing products, methodologies and strategies are a common way for article marketers to engage with their readers and potential customers.

The potential issue with article marketing so far as its reputation and its longevity in the industry as a genuine, honest and trustworthy source of both useful information and effective promotion is complex. Many marketers may choose to write articles of only a few hundred words, just enough to meet the minimum content requirements, and are able to achieve ratings from article sites as prolific contributors or experts when in fact they are only doing the bare minimum with this exact goal in mind.

This method will achieve many backlinks for these 300-400 word articles and it is recognized by all that back links are a key benefit of article marketing. But what, beyond a link to their site and a bunch of keywords, do these authors really provide for readers? Are they concisely exploring or sharing new ideas or are they just re-working the same content with the intent to rank as a high contributing author and produce a web of links to their website?

Alternatively article marketers may choose to write an objective review of a new product they are promoting as an affiliate and provide the pros and cons of the product. This is an interesting approach as it provides somewhat more validity to the article and hence the author and when done honestly provides the article site, the author and their web properties and the community a useful evaluation tool.

Typically however these review articles transform from good intent into promotional propaganda campaigns to rival those of The Party in George Orwells totalitarian 1984! For those of you who have not read the book we join the main character Winston as he sets about his daily work to alter history by changing old newspaper records to match with the new truth as decided by the Party!

We as a community need to ask ourselves – if article marketers are engaging in these 2 minimalist endeavours purposely, is there actually anything wrong with that strategy? Do we, as the article marketing/internet marketing community accept them, their articles and their approach? Do we accept that the article sites will continue to publish their brief or possibly biased material and rate them highly for their quantity of contributions?


Leave a Reply

Your email address will not be published. Required fields are marked *