If you look at the history of human civilization, the need to communicate is encoded in our DNA. Currently we are in a period of time where technology has given ordinary people the voice of communication so powerful that governments around the globe make attempts to shut it down. The result has made many of us citizen-journalists of public conversation. We now spread news in a different way which brings power back to the people whose lives are affected by the outcome of that conversation. Lives are now forever changed. Perhaps those of us who work in this communication medium called the internet should ask the question “why should I have a home based business blog to promote my business?”
Trying to understand and communicate why anyone who has a business must also have a blog is the same question that was asked back in the 80s – why does anyone need a website? Well, blogging seems to break down the barriers between customers and the products/services they purchase www.earlynewspaper.com. The once faceless conglomerates now have a face where customers can talk, give opinions and share comments – a forum of customers.
If your products and services are dynamic, the customers will come and purchase. If a customer can see a business owner with whom they can communicate, the “trust” factor will play a huge affect on whether a customer will come back to buy again. But there are two elements of a blog which ultimately will make it successful – it must be authoritative and have passion.
Let’s discuss why a small business owner needs to have an active blog on the Internet. If an AVON or Mary Kay (cosmetic) independent business owner wants to have authority about her products, perhaps she can go to a local cosmetology event and share what she has learned with her blog customers/friends. This shows that 1 – she has authority in her field because she likes sharing up to date cosmetic tips and education with her blog family and 2 – she has a passion for what the topic of cosmetology and skin care.
The point is, having a blog is like having an interactive business card with all the dynamic information available to those who enjoy the products, services and the person behind the business. The blog owner is meeting the needs of her clients and keeps up to date information about what her customers want to know when it comes to her products.
Can you imagine an AVON representative handing you a catalogue or business card and the only thing that has obviously hit her face that morning is soap and water? You head over to the Mary Kay independent business owner who blogs about new product launches weekly, attends cosmetic conferences monthly and shares that passion with her customers who chats inside the blog weekly. Will you shop with the Mary Kay independent business owner of the AVON representative? If passion and authority are not the critical foundation of the blog and your message does not come through clearly, your blog is virtually dead. People will not come back to your internet “storefront.” The products are great but the customers do not perceive their value.
Blogging is a science and art that has taken the advertising world by storm over the last 10 years but the best part is, at a very basic level, it is free. The small business owner has the ability to grow the medium with little or no cost – just creativity, passion and authority.