If you are running your own business, either online or via a bricks and mortar store, you might be wondering if it is worth the time an expense to start up a blog. Sure, blogs are great on a personal level. They let people know what you’re up to and help you stay in touch with friends who live far away. But is a blog really worth it for a business? After all, you need to pay for domain hosting, then spend time setting up and updating your blog. And of course everyone knows that time is money. So, is blogging worth the money? The answer is, absolutely! Here are five ways that a blog can help your business.
Blogging lets you connect with customers. No matter what your business is, the customer is king fastnewsisland.com. He may not always be right, but without customers your business will shrivel up and die. Therefore, any tool that lets you better connect with your customers is something you should seriously consider. And a blog dedicated to your business that you consistently update with quality content will help you to connect with customers.
A blog allows you to talk about new products or services that you will be offering. Have a new service that you’re considering? Ready to pilot a new product? Your business’ blog is the perfect place to showcase new offerings. After all, people visit your blog looking for information about your business. A blog also allows you to get customer feedback about different services. It is invaluable to know what your customer is looking for and what new services or products he would be interested in seeing you offer.
A blog dedicated to your business is a great place to link to related news and content. If your niche area is board games, you can link to forums where people review different board games. You could even post reviews for new games that you are offering. You could link to videos showing how to set up a particular game, or news stories about how people are choosing to stay in and play board games instead of spending money going out. Because its dedicated to your niche area your blog is the perfect place to showcase news or content that affects your business.
A blog increases your internet exposure. Search engines love blogs with relevant content that is updated frequently. This means that if you are using keywords that people search for, they will land on your blog. For any internet business more views typically means more customers and increased profits. The more you can increase your exposure on the internet, the more eyes you will draw to your webpage and to your business.
If you aren’t convinced, remember that it all comes down to a blog being free or low-cost advertising. Think about it- where else could your business get worldwide exposure 24/7 for only $4.95 per month? That is the price for basic domain support from a major web-hosting service. Because the blog belongs to you, you can use it to talk about whatever you want. On social marketing networks you can earn a reputation for spamming, but your blog can be used to talk about your business and your niche as much as you want.