Understanding the headaches and frustration massive insurance agents suffer by cold calling people day in an out after paying for worn out insurance leads.
I am compelled to write this article about Internet Leads, Life Insurance Leads, Health Insurance Leads, Homeowners Insurance Leads, etc. and why it has been a huge waste of money and time for the majority of insurance brokers and agents in the insurance industry Buy Weed Online. I am grateful for such a great resource like EzineArticles which is a powerful tool in communication to the masses!
Agents all over the United States are constantly bombarded with solicitations daily with new lead programs from many different insurance lead providers. I have a friend who is an insurance agent and owes her insurance company money for insurance leads. She is required to buy a certain portion of leads on a monthly basis.
Feeling the pressure from your own insurance boss to close more deals i call this The Greatest Scam of all Times when it comes to (Internet Insurance Leads). Internet leads or leads generated by companies online are about 90% frivolous = trash. The great big lie that we only share these leads with one other insurance company, but when you eventually call, the bottom line is that 5 to 7 others called before you. Wolves in Sheep clothing is what i call these camouflaged as exclusive leads.
Decent insurance leads come to light about once every 20-25 leads. That is a minimum of $350 to run into that decent lead. This does not include the greatest expense, labor and time spent on19 to 25 other leads that did not pan out. This can be burdening on the insurance agent who is not good at closing and has issues dealing with rejection. After calling so many insurance leads and getting the big NO I AM NOT INTERESTED, and the agent apologizing to maintain his integrity, after saying sorry so many times, they begin to feel sorry.
So what specifically these insurance lead generating companies are doing wrong? What is happening with the conversion rates? As you continue to read i will disclose some hidden secrets.
Would you like to know the insurance lead generating companies that are literally giving insurance brokers and agents tons of garbage no good leads? if you do a query on google, msn, yahoo and many other search engines, you’ll find that a vast majority of them dominate top rankings in these search engines for terms like heath insurance leads, mortgage leads, life insurance leads and more.
One way these major companies generate leads is buying these positions on the search engines with (PPC) pay per click advertising. Many companies invest aggressively in search engine optimization to technically dominate good positioning on search engines (Organic Listings). Paying several web masters to aggressively design lead capture pages to generate leads is also a tool used once they are dominating top search engine rankings. Mind you a good portion of them do not know much about the Insurance Business, but generating the leads, they master it!
If you have a hefty budget to invest on (PPC) Pay Per Click, companies like Google AdWords will place your insurance website at the very top almost immediately as long as your a good bidder above other pay per click participants. The average cost per click on Google AdWords for the keyword 9life insurance) is between $18-24 per click with no guarantees! of any conversions.
These big lead generating companies will then sell the leads to brokers or insurance companies that funnel these leads to their brokers at a fraction of the cost, but multiplied many times over, so their investment brings in a big and chunky (ROI). So how does it happen? Well, everybody down the line will pay $15-20 a piece, So what was a $20 investment initially is multiplied by 10 = $200! And who gets the real headache? The client by 7-10 agents calling them and giving them a speech on why they are the best, then they outbid each other.