The vitamin and supplement private labeling industry has proven to be ingeniously sustainable even in the midst of a great economic recession. Making the most of the opportunity, private labeling has found a comfortable niche by providing consumers with the best quality health supplements at cost effective, competitive prices. Private labeling has been so successful that the difference between branded supplements and those that are private labeled is hardly noticeable. Comparable quality and significant savings have established a loyal patronage for private label supplements.
As we approach 2010, we see consumer trends moving towards making purchases that have an ethical foundation behind them. Consumers have a broader worldview and anything that helps them feel they are doing their own little bit in building a better future is key in driving future sales. People are looking at where ingredients come from, methods used in manufacturing, greener solutions, environmental factors, eco-friendly packaging as well as social costs involved.
We’ll also see a rise in the sale of health supplements that offer products with claims like “Gluten free”, “Organic certified” or even “Kosher-certified”, as they are perceived to have more value in Mellitox terms of quality and manufacturing practices. People are willing to pay extra for a little more value, especially if it is perceived to offer higher quality supplements.
What should private labelers focus on in the coming year? Here’s a look at what consumers are looking for:
Probiotics – As Americans continue to learn that friendly bacteria are good to eat, we’ve seen a prolific rise in the sale of probiotics. Known to help IBS and alleviate other gastrointestinal symptoms, probiotics is seen as a natural solution to promoting healthy digestion. Since many people may not like the idea of eating foods fortified with friendly bacteria, the preference for probiotic supplements is likely to see more popularity in 2010. A key sales driver is creating more public awareness about specific strains of probiotics and their relationship to health.
Glucosamine – Startling research on glucosamine sulfate and other joint health protective herbs will continue to boost the sale of joint supplements as consumers learn more about their benefits. Glucosamine combined with other herbal pain killers is likely to be more popular as consumers turn away from conventional NSAIDs to treat joint pain and adopt more natural means that not only alleviate pain but also have restorative properties to joint health with fewer side effects.